Wednesday, 22 April 2009

Urban Design for Google Earth

How do you create an identifying landmark for a city that is chiefly known as a place to pass through? This spring Pentagram Architects was invited by the City of Newark, New Jersey Division of Planning & Community Development to submit a proposal for “This Is Newark,” an initiative to create a series of “gateways” for the city.

Pentagram Architects used Google Earth to create these 'gateways' to address both remote and local audiences with a set of ideas that are legible in reality and cyber-reality. "In our concept, a series of painted “events” on the Newark streetscape would bring Newark to the world, and bring the world to Newark."

Read More about this project on Pentagram Blog.

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